Honed Craft Blog:

Marketing Advice for Concrete Polishing and Coating Pros

SEO for Contractors
Proven local SEO strategies tailored for epoxy flooring and polished concrete pros. Learn how to rank on Google, structure your service pages, write blog posts that convert, and dominate the map pack in your local market.
Lead Generation Tactics

Tired of relying on word of mouth? We break down real-world lead gen tactics—from landing pages and Google Ads to review funnels and call-to-action strategies—designed to fill your pipeline with qualified leads.
CRM & Automation
Discover how to automate your follow-ups, track leads, manage quotes, and never miss a job again. This section shows you how to get the most from our all-in-one CRM platform—no tech skills required.

GBP Optimization

Learn how to fully optimize your
Google Business Profile
to rank higher, get more calls, and show up for “epoxy flooring near me.” Includes posting strategies, photo optimization, and review tactics that actually work.
Email & SMS Campaigns

Need to re-engage cold leads or request reviews without spending your day on the phone? These guides walk you through how to write and automate high-converting email and text campaigns using your CRM.
Website & Conversion Tips

Turn your website into a lead machine. From homepage layout to quote forms and calls-to-action, this section covers everything you need to make your site faster, more effective, and more trustworthy.